Bulleit comes in an old-timey-looking flask-shaped bottle. Somebody must have done some marketing research indicating that the whiskey-buying public likes flask-shaped bottles because they seem ubiquitous here in the past few years. In the world of Bourbon, Bulleit, Knob Creek, and Woodford Reserve all have flask-shaped bottles; in the world of Scotch, there is Highland Park and Macallan, both of which recently underwent a bottle and label redesign to the current shape and typography. I personally like the shape -- it's attractive, and it's easier to store than standard round bottles.
Saturday, October 6, 2007
Last Night's Tipple
Bulleit comes in an old-timey-looking flask-shaped bottle. Somebody must have done some marketing research indicating that the whiskey-buying public likes flask-shaped bottles because they seem ubiquitous here in the past few years. In the world of Bourbon, Bulleit, Knob Creek, and Woodford Reserve all have flask-shaped bottles; in the world of Scotch, there is Highland Park and Macallan, both of which recently underwent a bottle and label redesign to the current shape and typography. I personally like the shape -- it's attractive, and it's easier to store than standard round bottles.
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