Tuesday, January 22, 2008

Big Old Expensive Phone Company

Time Warner, the company then responsible for management of the Time Warner-Comcast joint venture that was and is the dominant player in the Texas cable market, tried and failed to manipulate Texas law to stop AT&T (then SBC) from rolling out a television package back in 2005. Now AT&T's U-verse is a reality, and Comcast (which now manages the Time Warner-Comcast joint venture) has to convince the consumer not to give it a try.

Don't get me wrong: I think the commercial is funny, but am I the only one wondering why Comcast is calling the viewer's attention to AT&T's inexperience with television when Comcast's corporate health depends to a large extent on its ability to persuade consumers to purchase services from Comcast in spaces that Comcast has little experience in, like telephone and alarm service?

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